Lagos State University - Faculties/Colleges/Schools/Centres
 

MARKETING PROGRAMME

B.SC DEGREE

HOSTORICAL BACKGROUND

Marketing programme evolved as one of the current eight programme in the Faculty of Management Sciences.

It was developed as a department in 1999 for the purpose of awarding Bachelor of Science (B.SC) degree in Marketing.
The fussion of programme in 2005 into three (3) distinct departments in the Faculty of Management Sciences gave Marketing Programme the status of Marketing Unit in the Department of Business Administration & Management Technology.

The programme services other units in the department, other departments in the Faculty, and other Faculties in the University with her rich cultural courses of value creation.

Marketing Unit of Business Administration and Management Technology Department has the potential and capability of transforming into the department and a future faculty.

MISSION: Providing environments and avenues for value creation and societal satisfaction.

MOTTO: Developing Qualitative and Quantitative Marketers for global markets.

OBJECTIVES:

ADMISSION REQUIREMENTS

LAGOS STATE UNIVERSIT, OJO
FACULTY OF MANAGEMENT SCIENCES
PROGRAMME TITLE B.SC MARKETING

100 LEVEL HARMATTAN SEMESTER                                    100 LEVEL RAIN SEMESTER

200 LEVEL HARMATTAN SEMESTER                                    200 LEVEL RAIN SEMESTER

300 LEVEL HARMATTAN SEMESTER                                    300 LEVEL RAIN SEMESTER

400 LEVEL HARMATTAN SEMESTER                                    400 LEVEL RAIN SEMESTER

 COURSE DESCRIPTION FOR B.SC MARKETING

100 LEVEL

MKT 101:      ELEMENTS OF MARKETING I
Introduction to markets and marketing; definitions; concepts; classifications of markets; marketing; value creation; origin of marketing; evolution of modern marketing; marketing relationships with other disciplines; marketing in Nigeria; marketing practice regulation; the marketing environment; critique of controllable and uncontrollable variables; the Nigerian marketing environment; characteristics and features; management functions of marketing; marketing research; target-market (customer and consumer behaviour); consumer behaviour theories; segmentation in marketing; reasons, bases, effects, contemporary global issues in marketing.

MKT 102:      ELEMENTS OF MARKETING II
Activities in marketing; purchasing / buying function; selling / sales; selling theories and equations; purchasing cycle; legal aspects of marketing; introduction to marketing-mix concept; marketing strategies: Product; definitions; classification; characteristics and features; development of new product; processes; management of the product(s); objectives and planning; generic markets; adoption / innovation of product; product life cycle (PLC); product failure; product modification; branding; packaging & labeling; pricing; definitions; objectives; factors influencing / price setting operation; old school vs modern school of thought; place (distribution); definitions; scope / levels of independent firms; development of distribution channel in Nigeria; factors determining choice of marketing channels; channels conflicts and resolution; promotion; definitions; promotion mix; factors influencing promotion mix; need for promotion; benefits of promotion; marketing communication; background; role of marketing communication; developing effective communication; current developments in marketing; international marketing; world marketing institutions; industrial marketing; relationship marketing; events marketing; problems and prospects of local markets development in Nigeria.

MKT 104:      MARKETING IN PRACTICE I
Field trips; visit to marketing organizations / departments; visits to trade fairs / shows; visits to market-places; reports on filed trips as they relate to any marketing issue / topic of interest treated / taught within the session.

GNS 101:       USE OF LIBRARY
As in GNS Centre

BUS 103:        INTRODUCTION TO BUSINESS
As in Business Administration Unit

ACC 101:       INTRODUCTION TO ACCOUNTING
As in Accounting Unit

ECO 101:       INTRODUCTION TO ECONOMICS I
As in Economic Department

MAT 103:      INTRODUCTION TO BUSINESS MATHS
As in Mathematics Department

MAT 104:      MATHEMATICS FOR MGT. AND SOCIAL SCIENCES II
As in Mathematics Department

MAT 105:      STATISTICS FOR MANAGEMENT AND SOCIAL SCIENCE I
As in Mathematics Department

ECO 102:       INTRODUCTION TO ECONOMICS II
As in Economic Department

GNS 102:       USE OF ENGLISH
As in GNS Centre

POL 106:        CITIZENS AND STATE
As in Political Sciences Department

200 LEVEL
MKT 201:      CONSUMER BEHAVIOUR I
Meaning and approaches to consumer behaviour, role of consumer in marketing; consumer perspectives / viewpoint; overview of consumer decision-making behaviour; social stratification and consumer behaviour; reference group and sub-cultural influences; the nature and influence of individuals in consumer behaviour; predisposition, information processing, learning process, evaluative criteria, attitudes, personality, models of consumer behaviour, the marketing concept and consumer.

MKT 203:      SALES MANAGEMENT I
Principles of selling; introduction to sales management; evolution of sales management; major tasks of sales management; setting personal selling objectives; determining sales policies and strategies; the sales executive’s jobs; the sales organization; distributive network relations; sales forecasting; sales – related marketing policies; the sales process.

MKT 204:      DISTRIBUTION AND LOGISTICS MANAGEMENT
The relevance of logistics and distribution management in marketing; distribution and logistics management activities; types and features of distribution channels; distribution strategies; wholesaling distribution; retailing decisions; distribution channels and corporate strategy; intra-channel conflicts; physical distribution (PD) strategies and logistics management; transportation, distribution and logistics management; quantitative methods for distribution and logistics management decisions; the internet system in distribution and logistics management, franchising; integrated distribution and logistics management system.

MKT 208:      PRODUCT DEVELOPMENT & MANAGEMENT
Meaning of product; concept of optimum product competition; product / market opportunities; product polices and strategies; new product development (NPD) process and associated managerial decisions; NPD and cycle time (CT); organizing for new product development; management of new product development process; product life cycle and associate managerial decisions; product adoption process; product branding; product classifications in goods and services; product planning and development; product – mix decisions; service characteristics and managerial decisions; product packaging decisions.

MKT 224:      SALES MANAGEMENT II
Sales force management; sales management and market potential; search for sales opportunities; personnel management in the selling field; recruiting and selecting sales personnel; planning and conducting sales training programme; sales techniques; motivating sales personnel; sales meetings and sales contests; assigning sales personnel to sales territories; evaluating and supervising sales personnel; controlling sales efforts; sales budget; sales quotas; sales analysis and control; quantitative methods for sales management decisions; sales management and the internet system.

MKT 206:      RETAIL MANGEMENT II
Meaning of retaining; value of retailing; types of retail outlets; retail management decisions; non-store retailing; telemarketing; retail strategy; the changing nature of retailing; e-commerce; retailing and wholesaling; retailing and distribution channel decisions, retailing and logistics management; retail auditing; retailing and supply chain management; future changes in retailing.

MKT 202:      CONSUMER BEHAVIOUR II
Attitude change and persuasive communication; attitude change and consumer behaviour; nature of communication in consumer behaviour; problem recognition processes; evaluation process; purchasing processes; post purchase processes and behaviour; determinants of consumer behaviour; issues in consumerism; psychology in industrial marketing; consumer in economic theory; motivation and consumer behaviour; consumer satisfaction orientation in marketing thought; current status of consumer behaviour research.

MKT 212:      MARKETING IN PRACTICE II
Field trips; visits to marketing organizations / departments; visits to trade fairs / shows; visits to market-places; reports on field trips as they relate to any marketing issue / topic of interest treated / taught within the session.

MKT 205:      INTRODUCTION TO MARKETING DECISION ANALYSIS
This course emphasizes marketing applications of the following topics: Frequency distributions; measures of location and dispersion in simple and grouped data; laws of probability; tests of hypothesis; analysis of variance and covariance; simple and multiple regression and correlation analyses; contingency table and chi-square application; binominal, Poisson and normal distributions; estimation and tests; statistical methods and their applications to problems in the marketing-mix elements; Bayesian statistics and its marketing applications; index numbers; statistical packages for marketing research multivariate statistical methods; difficulties associated with applications of statistics in marketing.

GNS 201:       HISTORY OF LAGOS
As in GNS Centre

CSC 201:        INTRODUCTION TO COMPUTER
As in Computer Science Department

ECO 202:       MICRO ECONOMICS I
As in Economics Department

ACC 201:       FINANCIAL ACCOUNTING
As in Accounting Unit

MTE 315:       INDUSTRIAL ECONOMIC MANAGEMENT
As in Management Technology Unit

ACC 203:       INTRODUCTION TO COST ACCOUNTING
As in Accounting Unit

GNS 202:       AFRICAN HISTORY AND CULTURE
As in GNS Centre

MAT 203:      STATISTICS FOR MANAGEMENT AND SOCIAL SCIENCES II
As in Mathematics Department

MAT 207:      STATISTICS FOR MANAGEMENT AND SOCIAL SCIENCES III
As in Mathematics Department

300 LEVEL

MKT 301:      PROMOTION AND MARKETING COMMUNICATION
Definitions; role of promotion in marketing; consumer behaviour and marketing promotions and communications; creativity in marketing promotions and communications; elements of marketing promotions-mix; managing promotions and marketing communications process; ethical and legal environments for marketing promotions and communications; budgeting and appropriation; considerations for efficient and effective marketing promotions and communications; thought on marketing promotions and communications; the internet system and marketing promotions and communications; regulations and control of marketing promotions and communications; measuring the effectiveness of marketing promotions strategy; integrated marketing promotions strategy.

MKT 303:      MARKETING MANAGEMENT I
Application of the fundamental principles of management to the marketing function; analyzing, organizing, planning, implement, coordinating, and controlling of the marketing function; designing organizing the marketing plan; integrating the whole marketing function (product, pricing, promotion, distribution, mega-marketing, etc); marketing and social responsibility; consumer behaviour and marketing management; total quality management (TQM) in marketing; marketing management decisions in the marketing – mix elements; environment for marketing management decisions; micro and macro analysis of marketing management problems.

MKT 305:      AGRICULTURAL MARKETING
Definition of agricultural marketing; growth of agricultural marketing; role of the farmers in agricultural marketing; expansion of agricultural products; pricing policies and strategies in agricultural marketing, impact of foreign changes on agricultural products; distribution policies and strategies in agricultural marketing; modes of distributing agriculture products in Nigeria; the cost of physical distribution of agriculture products in Nigeria; storage operations in agricultural marketing; promotions policies and strategies in agricultural marketing; problems of standardization in agricultural marketing; role of government in agricultural marketing; international marketing of agricultural products; commodity marketing; how futures markets work; hedging; planning in agricultural marketing; agricultural futures and option contract specifications; agricultural marketing and the internet system; problems of agricultural marketing in Nigeria; towards efficient and effective agricultural marketing in Nigeria.

MKT 307:      FINANCIAL SERVICES MARKETING
Application of fundamental concepts and principles in marketing to financial services (banking, insurance, accounting, etc); characteristics of financial services and their marketing implications; marketing planning in financial services; analysis of financial services market; market segmentation; marketing-mix strategies in financial services; relationship marketing; marketing audit and control in financial services; ethical issues in financial services marketing; new product development (NPD) in financial services; marketing of banking services in Nigeria; marketing of insurance services in Nigeria; marketing of accounting services in Nigeria; marketing activities in the capital markets; environment for financial services marketing in Nigeria; the internet system and financial services marketing; problems of marketing financial services in Nigeria.

MKT 302:      MARKETING MANAGEMENT II
Marketing analysis for marketing management decisions; buyer behaviour and market segmentation policies and strategies; product policies and strategies, pricing policies and strategies; promotional policies and strategies; distribution management policies and strategies; marketing environment-strategy-performance relationships; marketing planning process and format; research for marketing management decisions; international marketing policies and strategies; relationship marketing policies and strategies; quantitative methods for marketing management decisions.

MKT 304:      MARKETING RESEARCH I
Application of analytical tools to marketing problems, including markets, products, distribution channels, sales efforts and advertising, with emphasis on planning, investigation, collection, analysis, and interpretation of data and presentation of results; marketing research and decision-making; marketing research design; value and cost of marketing research information; secondary data in marketing research; survey research; panels and ex-post facto; experimentation; measurement; questionnaire design; attitudinal scales; observation; depth interviews and projective techniques.

MKT 312: ANALYSIS FOR MARKETING DECISIONS I
Introduction to production / operations management, systems theory; introduction to general systems theory; types of systems, structure of systems; configuration of the production systems; the stochastic input-output system and queuing configuration, management science decision making, forecasting methods in the organization; cases for decision making.

MKT 306: PURCHASING AND CHAIN MANAGEMENT
Meaning of purchasing and supply chain management, managerial principles and concepts in supply chain management; planning in purchasing and supply chain management; organizing  purchasing and chain management (centralization and decentralization); materials management; purchasing and supply policy; procedure and documentation; make or buy decisions, performance evaluation in purchasing and supply chain management; quality assurance; sourcing procedure; legal aspects of purchasing; value analysis (value engineering) in purchasing and supply chain management; negotiations, inventory management; hedging and forward buying; supply chain management and marketing strategy, reverse logistics and supply chain management; ethical issues in supply chain management; international procurement; introduction, types of international procurement; reasons for international procurement, difficulties in foreign trade payments; shipping methods and terms; general documentation; purchasing and internet.

CSC 301: Computer Application for Arts, Education, Management Science and Social Sciences III
As in Computer Department

BUL 307: BUSINESS LAW FOR NON LAW STUDENTS
As in Law Department.

BFN 301: MONETARY AND FISCAL POLICY
As in Banking and Finance Unit

GNS 301: PHILOSOPHY AND LOGIC
As in GNS Centre

POL 312: ELEMENTS OF GOVERNMENT
As in Political Science Department

BUL 308: COMPANY LAW FOR NON LAW STUDENTS
As in Law Department

BFN 320: FINANCIAL MANAGEMENT
As in Banking and Finance Unit

GNS 302: MAN AND SCIENCE
As in GNS Centre

400 LEVEL

MKT 401: MARKETING RESEARCH II
Sampling in marketing research, analysis of data; statistical techniques, problem identification in marketing research; market share and sales analysis; sales forecasting; product and pricing research, promotion and distribution research; research control; evaluation and reporting of marketing research process, qualitative and quantitative marketing research approaches; consumer panel audits, retail audits, marketing research and management decisions; the role of marketing research in corporate planning, ethical issues in marketing research and the internet system; practical exercise / assignment in marketing research.
MARKETING INFORMATION SYSTEM (MKIS): Definition of relevant concepts in market information system; components of MKIS; developing market information, marketing intelligence, marketing research and MKIS; the MKIS process; survey of buyer intentions, market and sales forecasting; marketing information analysis; distribution marketing information; data communication techniques; MKIS and information and communication technology (ICT); planning for MKIS; internal control in an EDP environment, basics of MKIS hardware, implantation and evaluation of MKIS; MKIS and the systems approach to management; MKIS and management information system (MIS); organizational culture and MKIS.

MKT 403: INDUSTRIAL AND SERVICES MARKETING
The nature and scope of industrial marketing; business to business (B to B) marketing; buyer-seller relationship; industrial market segmentation; industrial product and new product development; pricing strategy in industrial marketing; distribution strategy in industrial marketing; managing the industrial sales force; communications in industrial marketing; planning in industrial marketing; service types; service features and their marketing implications; creating breakthrough services, building service brand loyalty; focusing and positioning services; information and communications technologies (ICT) for services marketing; trends in service marketing.

MKT 407: ANALYSIS FOR MARKETING DECSIONS II
Preamble Overview of Qualitative techniques- Delph method, market research, historical analogy, influence diagram- Venn diagram, Decision tree etc; Overview of Quantitative techniques; mathematical- Arithmetic, Geometry, calculus, Trigonometry, Algebra- probability, mathematical models – iconic, Analogue and symbolic models – statistics, decision analysis- decision making / process, expected monetary value (EMV) and Minimum Opportunity Loss (MOL) Decision situations (certainty, Risk, Uncertainty, conflicts) concepts of rationality, Elements of Decisions situation; Decision under certainty (Maximax, maximin, mainimax, Regret, Laplace Bayles- equally likely, Hurwicz Pessimism; Decisions trees, Markov Analysis; simulation models- monet carlo model; Linear programming- Assumptions, mathematical formulation of a problem – NWU, LCM, and VAM, Assignment problem- Hungerian method forecasting and prediction.

MKT 405: INTERNATIONAL MARKETING
Introduction; understanding international marketing; international marketing  environment; concepts of  international trade; import and export process, Financial strategies for international marketing activities; global marketing , multinational marketing  information system and research process; planning and organizational structure for foreign markets, international product programme; international pricing; marketing  communication strategies in international markets; international consumer behavior, international distribution system, recent development in international marketing. 

MKT 409: MARKETING OF MARITIME SERVICE
MARITIME SHIPPING and international shipping   practice; maritime shipping practice in Nigeria, market considerations for maritime shipping; maritime market analysis and segmentation; positioning and targeting in maritime  marketing; maritime marketing policies and strategies, maritime reforms and marketing; import and export activities and their marketing implications; environment for local and international maritime marketing; freight policies and determinations; relationship marketing in maritime services impediments to the marketing of maritime services in Nigeria; maritime services and supply chain management, internet system and maritime services marketing; maritime marketing and local and international maritime organisation, structural rigidities in the marketing of marketing of maritime services.

MKT 408: STRATEGIES MARKETING MANAGEMENT
Foundations of strategies marketing management; strategies marketing management process; opportunity             analysis and market targeting; strategic marketing management environment; strategic marketing management decision-making; financial aspects of strategic marketing management; research for strategic marketing management decisions, product policies and strategies; marketing channel policies and strategies, pricing policies and strategies, marketing strategy reformulation, strategic marketing management control and evaluation, comprehensive strategic marketing management programmes, strategic marketing management planning; strategic marketing  management audit (environment strategic, organizational; systems; productivity’ and functional); preparing a written case analysis in strategic management.

 BUL 422: LEGAL ASPECTS OF MARKETING
Introduction; enforcement of trading laws; rules for sale/ supply of goods, including sales of good Act 1979 and the Supply of Goods and Services Act 1982; Unfair Contract Terms Act 1977; Rules for unsolicited goods and services, legal regulations applicable to telephone selling, functions of the advertising standards authority; regulation of the marketing of financial services, including the financial services Act; ABI codes of practice for general insurance and long term business.

 MKT 402: EXPORT MARKETING
Introduction to export marketing, export market analysis; export market research; export promotion; the Nigerian export promotions council, export finance; costing and pricing in export marketing; budgetary and marketing controls in export marketing; export selling, organizational resources for export marketing, export marketing environment, international chambers of commerce; the world trade organization and other relevant organizations in export marketing; export marketing documentation procedure; commodity marketing; problems of export marketing in Nigeria.

 MKT 404: ELECTRONIC MARKETING
Introduction; one-on-one media in the interactive age; maintaining a market orientation in the interactive age; customer-focused strategies and tactics on the internet; impact of the internet system on marketing policies and strategies, interactive marketing communications; e-commerce activities, supply chain management; measuring the effectiveness of electronic  marketing; syndicated electronic  marketing  research; selling on the internet; difference between internet marketing and brick and mortar marketing; hazards of electronic marketing; electronic marketing in Nigeria; the future of electronic marketing.

MKT 424: MARKETING OF SMALL BUSINESS AND ENTERPRISE MANAGEMENT
Fundamentals of business management; classifications of small business enterprises; small business and entrepreneurship; environment for small business management; feasibility study in small business management; small business finance, basic accounting for small business management; legal issues in small business management; problems of small business management in Nigeria; enabling environment for small business management in Nigeria.

MKT 406: MARKETING FOR NON PROFIT ORGANISATION
Introduction; needs and wants in the non-profits sector; types of non-profit organizations; marketing activities in on-profit organization; marketing environment in the non-profit sector, market analysis for nonprofit marketing; marketing strategies in the non-profit organization; marketing planning in the non-profit sector; political marketing; marketing of educational services; marketing of government programmes; marketing of religion activities; marketing in the police, marketing in the NGOS; marketing of social courses, marketing audit in non-profit organizations, marketing research in non-profit organizations, marketing in professional and trade associations; non-profit marketing in Nigeria, problems of marketing for non-profit organizations, the future of non-profit marketing.

MKT 489: RESEARCH PROJECT II
Research topic choice, clarification and development; presentation and defense of research proposal in seminar, design, pilot testing and administration of research instrument (where applicable); literature  exploration; analysis of data; writing of chapters one (Introduction) and two (Review of Literature) and submission of chapters one and two.

MKT 499: RESEARCH PROJECT I
Developing research skills in students; analyzing, interpreting and writing reports based on theory, empirical evidence and data; presentation of chapters three (Methodology), four (Results / Findings)  and five (Discussion of findings, Summary, Recommendations, Conclusions and Suggestions for further research, etc) of the final research project (see MKT 489), and the final defense of the research project.

LAGOS STATE UNIVERSITY, OJO
FACULTY OF MANAGEMENT SCIENCES,
DEPARTMENT OF BUSINESS ADMINISTRATION & MANAGEMENT TECHNOLOGY, (MARKETING UNIT)
NAME OF ACADEMIC STAFF & NON ACADEMIC STAFF WITH THEIR QUALIFICATIONS

OTHER RESOURCE PERSONS WITHIN THE FACULTY

EXTERNAL EXAMINER